August 8, 2003 -- A recent survey by a higher education research firm shows that high school counselors hold Michigan Technological University in high esteem.
The report said that counselors "are more enthralled with Michigan Tech than either MSU or UM, particularly with regard to personal attention, student marketability upon graduation, and overall value."
Stamats, a Cedar Rapids, Iowa, firm specializing in higher education marketing and research, conducted a study of high school students and high school counselors in Michigan, Wisconsin, Minnesota and Illinois.
Tech does well in what Stamats calls "top of mind awareness." High school counselors were asked to name the first university in Michigan that came to their minds. Among counselors in Wisconsin, Minnesota and Illinois, Michigan Tech was mentioned more frequently than either Michigan or Michigan State. Within Michigan, only UM and MSU had more mentions than Michigan Tech.
The company also surveyed the general public in those states, as well as a nationwide sample of the university's alumni.
"Among the various constituencies, Michigan Tech (where it is known) is well regarded," said the Stamats report. "Virtually all audiences have a positive, or even very positive, image of the university. Awareness in Michigan is fairly high."
Among alumni, the survey found a group that is, to say the least, quite pleased. When asked if they would attend Michigan Tech again, 95 percent said "yes."
"This is an overwhelmingly high figure and one we rarely see at even small, religious private institutions," the Stamats report said. "In addition, four out of five alumni would encourage their child to attend Michigan Tech. It is a rare occasion when we find alumni who are so overwhelmingly pleased with virtually every aspect of their experiences at a college or university."
Michigan Tech (www.mtu.edu) is ranked among the top 50 public universities in the country by U.S. News and World Report. The university has one of the largest engineering programs in the country and offers quality programs in the sciences, business, communications, and forestry and environmental sciences.
-30-
|
