Hensley Named Michigan Tech Senior Vice President
HOUGHTON MI--Fred W. Hensley
is the new senior vice president for advancement and marketing at Michigan
Technological University. The announcement came from Curt Tompkins, Michigan
Tech president, and Gary Anderson, president of the Michigan Tech Fund
Board of Trustees.
Hensley will assume responsibility
for the university's public relations, alumni relations, fund raising,
marketing, advertising, publications, and international alumni development
programs. He will direct the remainder of Michigan Tech's Leaders for
Innovation Campaign, with the goal of raising $140 million by 2003. The
campaign has already raised more than $110 million.
"I was impressed by Fred's
leadership qualities and style, as well as his record at Western Kentucky,"
said Claude Verbal, chair of Michigan Tech's Board of Control. "I
am confident of his ability to move us forward in all of our external
relations at Michigan Tech."
Anderson echoed Verbal's comments.
"I'm confident Fred's leadership will help us reach our goals for
the Michigan Tech Fund's efforts to develop private support for the university,
including the remainder of the capital campaign."
Since 1999, Hensley has been
the chief public affairs officer at Western Kentucky University, in Bowling
Green. He started his career at WKU in 1980 as director of public information.
In 1989, he was named director of university relations; seven years later,
he was promoted to the position of vice president for institutional advancement
and director of the WKU Foundation. From 1998 to 1999, he served as executive
assistant to the president for public affairs and governmental relations.
Hensley has been responsible
for WKU's external relations programs in governmental and legislative
relations, media relations, public relations, marketing, advertising,
publications, special events, and community relations. He was previously
responsible for the Division of Institutional Advancement, which includes
alumni affairs, development, university relations, and the WKU Foundation.
"Fred brings a wealth
of experience to Michigan Tech," said Tompkins. "I am looking
forward to working with him as we continue to meet our enrollment and
fund raising challenges."
Among his accomplishments,
Hensley developed and implemented WKU's first integrated marketing plan.
During his tenure as executive director of the WKU Foundation, total giving
and scholarship support increased by 70 percent and he developed the infrastructure
for a comprehensive major gifts campaign. He also created WKU's first
governmental relations program.
Hensley has a Master of Higher
Education with a concentration in administration from Morehead State University,
and has undertaken postgraduate work in higher education at the University
of Mississippi. He earned an AB in Radio Television with a minor in journalism
from Morehead State. He and his wife, Mary Jane, will arrive in Houghton
by September 1.
For more information, contact
Dean Woodbeck (906-487-3327 or dlwoodbe@mtu.edu)
6/27/01
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