The Vice President for Advancement is the senior administrative officer responsible for the creation of an integrated marketing program for the University as well as the cultivation and development of private gifts and support to benefit the University, its academic programs, its students, its faculty, and staff. Advancement activities include communication, personal contact, and related cultivation activities with alumni, friends, corporations, foundations, and other entities with potential to assist the University through gifts, volunteerism, or other methods of involvement or support.