TO:                 Academic Forum
FROM:         Shea McGrew
RE:                 Executive Director of Marketing and Communications
 
 
            This is to inform you that Bonnie Gorman has been hired as Executive Director of Marketing and Communications, effective January 1. 
 
            I believe that Bonnie is an exceptional choice and will have success.  You know that the search to fill this new position was extensive.  That was appropriate, as it is a critical post serving the entire university.  Late in the process, Bonnie expressed interest and captured the support of the Executive Team.  She will report to me in her new capacity.
 
            Bonnie will direct and manage Tech’s various communications functions as well as its efforts to market effectively to strategically important constituencies.  Marketing is increasingly important as Tech competes for students, faculty and staff, charitable gifts and research grants, and public attention.  One crucial priority is the development and implementation of an integrated marketing plan in support of Tech’s strategic initiatives and a comprehensive fundraising campaign.  Another is serving you and all other internal clients well in responding to your need for communications and promotional pieces.
 
            Bonnie brings vision and excitement to her new position in addition to a wealth of skills and experience.  She knows Tech and most of you very well, having been here since 1996.  Bonnie has industry experience as well as successful stints at other universities. She has developed communications and marketing plans, publications, and outreach programs.  Numerous professional awards for developing theme publications and web sites have come her way.
 
            Marketing and Communications will become part of University Advancement, a new division also including development and alumni relations.  It will maintain a close consultative relationship with Student Affairs to ensure a continued focus on enrollment and student life.
 
            Call me at 7-3443 with comments or questions. And, please congratulate Bonnie as you have the opportunity.