Chapter 27. University Relations

27.2. Michigan Tech Graphic Symbols

Michigan Tech Graphic Symbols: Registered trademarks of Michigan Tech are "Michigan Technological University," "Michigan Tech," "MTU," "Huskies," the official University seal, the Michigan Tech logotype, the huskies seal, the huskies script, and husky dog. Any other design, symbol, drawing, seal, word, or group of words that have become associated with the University may also function as trademarks.

All of the symbols promote public awareness and immediate, widespread recognition of the University, its programs, and its high standards. Use of these symbols maintains consistency in the University's image.

Each trademark has a specific purpose.

• The University seal has a limited and narrowly defined use. It is reserved for all Michigan Tech formal documents and official papers. The seal is also displayed on items and publications that announce, promote, or commemorate formal University functions, such as commencement.



• The Michigan Tech logotype has widespread use. It is placed on all University internal and external communications and publications. University packages, letterhead, business cards, note pads, signs, motor vehicles, uniforms, promotional and recruiting items, and equipment must all bear the logotype.



• The husky dog logo and script are used to identify Michigan Tech intercollegiate sports activities, sports promotional items and publications, and athletic equipment.

University trademarks must be used with permission, properly, and without embellishment or distortion.

The University reserves the right to refuse permission to use its trademarks in cases that involve use considered in poor or questionable taste.

The use of the Michigan Tech name, logos, seals, and/or other symbols of Michigan Technological University in any commercial venture requires prior written approval from the office of Intellectual Property Administration (see section 11.5. Trademark Logo).

Official University trademarks used on departmental Web sites, must be obtained from http://www.mtu.edu/wwwhelp/logos.html.

To use any of the University's trademarks in electronic or printed form for a publication, do the following:

1. Contact Michigan Tech's director of Design and Publication Services by calling 7-2360.


The director determines the proper display and use of these symbols.

To use any of the University trademarks for a Web page, do the following:

1. Contact the director of Marketing Communications by calling 7-3510. The official Web trademarks may be obtained from <http://www.mtu.edu/wwwhelp/logos.html>.


NOTE: If publishing a document in printed format, do not use the Web versions of the logos. They will not reproduce to University printing standards. Logos for printed matter may be obtained from Design and Publications Services, a unit of University Relations (see section 27.4.).