Writing and Placing the AD
Language for Ads
Proactive language can be included as a specific job qualification or as a summary statement at the end of job announcements. Examples of specific job qualifications and summary statements include the following:
- Candidates should describe how multicultural issues have been or will be brought into courses.
- Candidates should describe previous activities mentoring minorities, women, or members of other underrepresented groups.
- Women, minorities, individuals with disabilities and veterans are encouraged to apply.
- Successful candidates must be committed to working with diverse student and community populations.
- The University is responsive to the needs of dual career couples.
- The University is committed to building a culturally diverse educational environment. Applicants are requested to include in their cover letter information about how they will further this goal.
- The campus is especially interested in candidates who can contribute to the diversity and excellence of the academic community through their research, teaching and/or service.
- Our goal is to attract world-class faculty to enrich the educational experience of our bright, motivated, and adventurous students. MTU is dedicated to the goal of building a culturally diverse faculty committed to teaching and working in a multicultural environment and strongly encourages applications from women and minorities.
Equal Employment Opportunity Statements
Michigan Tech University is an affirmative action and equal opportunity employer. As such the University is required by federal and state laws to announce equal opportunity policies on all publications and notices.
The Traditional EEO Statement
The traditional statement found in position announcements -- "Michigan Technological University is an Equal Opportunity Educational Institution/Equal Opportunity Employer" -- is required by federal regulation and must appear in all advertisements.
Additional EEO/Recruitment Statements
You may choose an alternate EEO statement instead of the traditional Michigan Tech statement. Examples of possible alternatives are:
- Michigan Tech is an AA/EEO educator and employer and aggressively recruits minority and female applicants in an effort to bring greater diversity to its workforce.
- MIchigan Tech is an EOE institution/employer and complies with the guidelines of the Americans with Disabilities Act. Females and minorities are encouraged to apply.
- Michigan Tech is an equal opportunity educational institution/employer and is committed to the principle of diversity and is particularly interested in receiving applications from a broad spectrum of people, including minorities, veterans, and individuals with disabilities.
- Michigan Tech is an EOE institution/employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, sexual orientation, gender identity, veteran status, height, weight, or marital status in employment or the provision of services and is an equal access/equal opportunity/affirmative action employer.
- Michigan Tech is an affirmative action, equal opportunity employer. The University is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications from women, minorities, individuals with disabilities and covered veterans.
- Michigan Tech is an affirmative action, equal opportunity employer and is supportive of dual career partners. The University is committed to the principle of diversity and is particularly interested in receiving applications from a broad spectrum of people, including minorities, veterans, and individuals with disabilities, including disabled veterans.
Such proactive language conveys a level of commitment beyond that required by regulation and tells potential applicants that the University values diversity.
What the Ad Should Include
- The ad should include the Michigan Tech Equal Opportunity Statement:
- Michigan Technological University is an Equal Opportunity Educational Institution/Equal Opportunity Employer (admin.mtu.edu/aao/adv.htm#traditional). The ad must have at least this much of the statement.
- Michigan Tech logo if display or classified display ad.
- Where to send the application, resume, and Equal Employment Opportunity Form - these forms should be sent to Human Resources
- Brief description of job.
- Do not put an absolute deadline for applications in ad.
- “We will start reviewing applications as of June 1, 2002 and will accept applications until the position is filled.” Using this alternative will allow extending a search without the expenses of re-advertising.
- List of materials that should be included with the application.
Steps to Place an Ad
- Contact Human Resources and the Affirmative Programs Office for guidance.
- Human Resources can ensure that the advertisement has the appropriate conditions of employment; the Affirmative Programs Office can ensure that the advertisement meets Affirmative Action requirements. Both offices can suggest places to advertise. Please send a copy of the Ad to Human Resources and Affirmative Programs.
- Write the job description.
- Before posting the job determine first what the needs of the department are that you want this position to address and meet. Put those qualifications in the job description. This is a vital step in the hiring process. Current job descriptions should be very carefully reviewed and updated. For instance; if you wish the person filling the position to computerize functions currently done manually, make sure computer skills are required in the job description.
- Decide where to place the ad. See Advertising/Recruitment Resources (admin.mtu.edu/aao/res.htm#recruitment). The job advertisement should be tailored to the position and posted appropriately. For example: hourly positions should be advertised locally, administrative positions require a regional search, and faculty positions require a national search.
- Decide on type of advertising desired.
- Classified or Word Ad - Small ad that will appear in the classified section. Charge is by word. Must include equal opportunity statement.
- Display Ad - A boxed ad set off with white space and with a border around it. Charge is by column inch. Must include equal opportunity statement and Michigan Tech Logo.
- Classified Display Ad - A display ad that will appear in the classified section. Charge is by column inch. Must include equal opportunity statement and Michigan Tech Logo.
- Write the Ad Copy (admin.mtu.edu/aao/sampleadcopy.pdf)- This is double spaced on a separate sheet of paper and attached to the Purchase Requisition.
- Complete a Purchase Requisition Form (admin.mtu.edu/pur/pdf/purchase_requisition.pdf) to place the ad.
Miscellaneous Information about Placing an Ad
- The Purchasing Card my be used for newspaper or other printed advertising.
- Questions about advertising call Purchasing at 7-2510. Human Resources is not in charge of advertising.
- Prices for ads vary among different publications. Some factors affecting price are the number of words in an ad, inches of ad, Michigan Tech Logo in some cases. For estimates contact the Purchasing Department.
- Plan ahead for deadline dates.
- Give Purchasing, the Advertising Agency, and US Mail plenty of time to get the ad into publication.
- Proof of Publication (when received) process purchase order receiver indicating the ad has been run in publication if purchase order exceeds $999.99. This makes possible prompt payment of the invoice. Invoices for orders less than $1,000.00 will be processed without receivers unless you contact Accounts Payable.
- In all cases effort should be made to see that protected class applicants are in the pool of applicants (see below).
Protected Class Groups
Protected class groups are a group of people protected from discrimination and harassment.
The following groups are considered "Protected Classes".
- Race/Ethnicity
- Religion
- Color
- National Origin
- Age (40 and over)
- Sexual Orientation
- Individuals with Disabilities
- Veteran Status